MOBILE OPTIMIZATION IN MIDLAND
Midland has seen tremendous growth over the past several years. Along with a boom in technology, it’s no wonder that Midland is (still) booming right along with it.
Part of stepping up your business game is making sure that you’re just as mobile as your customers are. According to recent studies, “Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.” If you aren’t mobile…your competitors might be.
Read on to learn how to maximize your mobility in Midland!
THE CONSTANTLY MOVING CONSUMER
Imagine yourself 10 years ago. Were you on your phone as much as you are now? Businesses are able to connect to customers in ways we didn’t even dream was possible until recent years.
For example: when is the last time you used the yellow pages? (seriously)
Honestly, it’s probably been a while. Do you know why? Mobile has rendered it an obsolete medium. With a few swipes, customers can email, get directions, call, make a purchase, and review your business.
By adding these extensions to your website, you make it easier for mobile users to reach you. It’s an amazing way to stay connected with your customers.
WHERE TO OPTIMIZE FOR MOBILE
So, how do you get optimized for mobile? There are several changes you need to make to your website. The whole point is being friendly to people connected with your business through devices.
- Images: Graphics are one of the best tools to engage customers. However, you’ve got to make sure that the sizing easily loads to mobile pages. Otherwise, customers can’t connect.
- Plugins: Certain devices aren’t compatible with some software types. To ensure your website is mobile-friendly, be sure to build your site with alternatives.
- Landing Pages: There is 61% chance they won’t return to your website if they have trouble pulling it up. What’s even worse is they might visit your competitor instead. In fact, there’s a 40% increase that will occur. Go mobile!
- Email Campaigns: Email is a great way to spread the word. However, if you’re sending non-mobile optimized messages to device users, you’re basically throwing away your time.
GET AN A+ FOR MOBILE
Mobile users are continuing to grow at exponential rates. As a business owner, it’s critical to make yourself available to these users. In fact, Google is now “grading” businesses on their mobile friendliness.
And let’s face it…Google is a good friend to have.
Other ways to boost your mobile maximization is to consider a mobile app. It’s a great way to condense information into a useable “device top” format. With a click of a button, you’re connecting with a whole new realm of users.
READY TO MAXIMIZE YOUR MOBILITY?
Mobile optimization in Midland doesn’t have to be an overwhelming experience. SDB Creative Group has the knowledge to make sure you don’t miss out on mobile customers.