MOBILE OPTIMIZATION IN AUSTIN
What is optimization, exactly? As fully perfect as possible. No pressure, right? No problem.
GET THE GREEN LIGHT
You’re always on the go. And guess what? Your customers are, too. The very first step is acknowledging that you’ve got to create mobile-friendly websites to make sure that your customers are happy.
Where do you start to get the SEO green light for mobile? There are several factors you need to include.
- Landing Pages: If your customers end up on a page that has trouble pulling up on the go, there is a 61% chance they won’t return. Even worse? There’s a 40% increase that they will visit a competitor instead.
- Email Campaigns: If you’re a big email sender (note: we did not say spammer), it’s important to make sure that your emails are viewable on mobile so they don’t get trashed.
- Images: We love graphics. However, when graphics are so large they no longer fit on pages, it creates a viewing and loading issue for mobile users.
- Plugins: Apple doesn’t accept Flash Player. Make sure your website is mobile-friendly by finding alternatives.
WANT THE CALL? GO MOBILE!
Using extensions on your website and mobile search advertisements can increase your marketing ROI. Why?
(you’re in Austin…we know you know this already)
Because unlike computers or old-school phones, smartphones have super handy features. These features allow users to call, get directions, download apps, make purchases, send emails, and more. While they’re away from their desk. Whether they’re standing in line at the grocery store, at a restaurant, or sitting at home watching Netflix.
Adding mobile-friendly features to your site increases the likelihood of securing business with your on-the-go consumers.
MOBILE = MINIMALISM
Let your mobile site direct users to the option they want…and remember that a picture is worth a thousand words.
One of the best ways to optimize your website for mobile is to reduce the amount of text. It takes forever to scroll through excessive amounts of text on a cell phone. Ways you can make this easier? Focus on graphics and bullet points to get your point across without overwhelming mobile users. Always allow users to the option to switch to the desktop version if they want more information.
Mobile apps are a great way to optimize, too. While it’s not keywords or content, it’s a way to engage with mobile users and make the contents, products, and services of your website more readily available…and at the press of a screen.
GET A GREAT MOBILE GRADE WITH SDB
Google is even grading websites on their mobile capabilities.
(it’s pretty important that you get a good report card from them, too)
If you’re looking to maximize your mobile optimization in Austin, SDB Creative Group can help to make that happen. Don’t miss out on moving consumers because you’re desktop-only.