Sounds like some type of surgical procedure, doesn’t it?
Chances are, if you’ve searched “Midland inbound marketing,” then you already know what it is…and that it doesn’t involve scalpels.
Inbound Marketing Defined
But just in case you don’t know, let me fill you in. By definition, thanks to our beloved Wikipedia:
“Inbound (marketing) refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.”
Couldn’t have said it better myself!
As opposed to having to go out and work for new customers, inbound marketing brings customers in. This is opposite from what you’ll experience with traditional marketing (print, radio, TV, etc.). Traditional, or outbound marketing, distracts from everyday tasks in an attempt to get the attention of a customer. Well, no one likes to be distracted or interrupted.
Looking for Midland inbound marketing? Your search ends here.
Don’t Distract, Attract!
With inbound marketing, you attract new business by providing content that people actually want to see. For example, perhaps you are a pediatric dentist and your target audience is women ages 28-45. You could write a blog (also known as creating content) on “5 ways to turn your child into a morning person” and share it on Facebook and Pinterest. That puts your name behind an article that gets your audience’s attention (what mom doesn’t want to get their kid out of the door faster in the morning?), creating a “top of mind” awareness. So who will they call when they need your services? The first person they think of…you.
Inbound marketing involves lots of moving parts (social media, website management, online advertising, email marketing, content creation) all working together to generate leads for your business. It’s the “new” way of advertising, and it isn’t going anywhere. In fact, it’s growing more and more each day.
Make A Change
It’s time your marketing makes a change. And SDB is the team you want to make that change with. Our job is to make you look good online, and our knowledgeable and experienced professionals will do just that. Contact us today to get started! Trust us, you’ll be glad you did.