As the child of a veteran, certain holidays hold a special reverence in my heart. Those holidays, specifically Memorial Day, Veterans Day, and the Fourth of July, meant remembrance, barbecues, fireworks, and a closer-to-home feeling of gratitude.
From a consumer standpoint, holiday weekends, no matter the cause for celebration, are a marketer’s dream. Let me tell you why, using Memorial Day marketing as examples.
There’s a 5/7 chance a holiday is going to fall during a weekday. A good portion of a business’s consumers will normally be at work Monday through Friday (and we’re also assuming most of them will actually be busy working). If your holiday falls during a weekday, those people will be more likely statistically-speaking to have more free time…and a good portion of those people will be shopping for something.
Memorial Day always falls on the last Monday of May. Mondays are the day dreaded by the majority of the 8-5 workers of America. And three day weekends are always awesome. There you go.
While many people travel for the holiday weekend, many of them stay closer to home to have a staycation. By promoting your small business locally during the holiday weekend, you’re reaching a group of consumers who could be more likely to purchase your product or service. Idle hands and such. Local companies can benefit from the folks staying in town through targeted marketing for social media and traditional ad placements (fill out the form below to find out more!).
Some people dread the financial strains of the traditional holiday season between Thanksgiving and the New Year. Others worry about how to afford summer activities and still be able to handle monthly expenses. Offering incentives, discounts, and bonuses are a great way to attract consumers. Limiting the deals to a specific timeframe, you’re creating urgency for those not wanted to miss out on savings. Think “for a limited time only” or “Memorial Day 4-day sale” type verbiage.
Regardless of how you spend your long weekend, all of us at SDB Creative Group wish you a safe, happy, and fun holiday. Freedom isn’t free and we’re grateful for the sacrifices of our troops, past and present. Happy Memorial Day!