As promised, this week is the week of our “Mega Mobile” series.
According to EMarketer, “2016 will be the year that mobile ad spending eclipse desktop ad spending, and account for nearly a quarter of total media spending.” With this prediction a new rallying cry is made…mobile-first.
But what does it mean?
It means, quite literally, what it says. Putting mobile at the forefront of your marketing strategy. But, before you make that sort of commitment, you have to be sure it’s right for your brand.
“mobile-first” advertising is not for everyone.
But how do you know if “mobile-first” advertising is right for your business? Check the conditions below…
- The screens are small, which can be limiting.
- You must opt for “less interruptive” marketing.
- If you choose the app route, they have to have utility.
- You must suite your brand to a “mobile first” approach (more on this in a minute).
- Mobile advertising has to be regarded as part of a marketing whole.
Is Mobile Advertising Right For You?
Contact us to find out!
The giant social media platforms, Facebook, Twitter, Instagram, Snapchat, etc. are prioritizing mobile in their ad products for good reason. According to Twitter’s most recant earnings, mobile accounted for 86% of its $641 million in ad revenue. Facebook’s results showed 86% of its $5.6 billion in ad revenue came from mobile. It may be time for you to prioritize mobile, too.
But to find out for sure, contact us! We are more than happy to discuss your mobile options and find the best fit for your business. Contact us by submitting the form above!