80% of purchasing decisions are made by women. But why do 90% of these women feel as though marketing is not targeting them correctly?
Everything is online including use of mobile, blogging, online gaming, emailing and social networking.
So lets take a look into the statistics of women online:
56% of all social media users are women
53% of users are women
25% are following brands
54% of users are women
40% are following brands
93% of females are actively using emails
64% are between ages 18 and 29
63% between 30 and 49
91% of women are actively using search engines
66% of those women are between 18 and 29
64% between 30 and 49
44% of females own and use their smart phones to access information
66% of these females are between 18 and 29
59% between 30 and 49
There are 3.9 MILLION blogs written by moms!
So what can we learn from these statistics? Reconsider your marketing strategy! Women are who you need to start targeting! Start tailoring your advertisement towards something that may catch a woman’s eye. Maybe you will be the one to crack the code.
Knowing what they want and how to attract them can be a huge step to success within your company. Stay tuned for more information on how you should be marketing to females.
So what is the next step? Well, you can come together with your team and think of creative ways to re-target your ads OR you can talk to a professional.
We know what to do and how to do it, so just give us a call. Save yourself some time.
Contact us for a consultation!
-SDB Creative Group