If you missed yesterday’s blog, this week, we’re giving you tips (secrets) on how you can achieve “marketing that stands out.”

(A.K.A. marketing that looks good and makes you lots of money.)

Yesterday, we discussed how something as simple as closely monitoring your Facebook engagement and responding accordingly can make all the difference in your social media presence (which is kind of a big deal).

Today, we’re discussing K.I.S.S.


No, we aren’t talking about fire breathers and unnaturally long tongues.

I first learned about this acronym in college. K.I.S.S. stands for Keep It Simple, Stupid.

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Yes. “Keeping it simple” when it comes to your marketing can help you achieve marketing that stands out.


Seems odd, doesn’t it? Simple (short) content, as opposed to long, lengthy, (boring), content will make your business stand out among your competitors. Let us explain.

Here’s the (brutal) truth.

No matter how great you think you are (or actually are), people don’t care. They want to know what’s in it for them. They want you to give them what they’re looking for, quickly and easily. Whether that be your address, hours, contact info, services, prices, etc., they just want to easily access that information and move on.

Are we saying that you shouldn’t have content on your website about your business?

No. Some people may want that! And you need to provide that information. However, it should be in the right place. Website visitors shouldn’t have to dig through a lot of information that they don’t want to in order to find the information that they do.

And frankly, they won’t.

So, here’s today’s advice for marketing that stands out: Remember K.I.S.S. when creating marketing content. Simple is better.

But Wait!

There’s more! Stay tuned for the rest of the week’s “marketing that stands out” advice! You’ll be glad you did.

By | 2015-07-14T08:00:50+00:00 July 14th, 2015|Marketing, Strategy, Uncategorized|0 Comments

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