Achieving marketing that stands out is easier than you think…
I mean, think about it.
When was the last time you gave a business your email address?
You’re no dummy. You knew full well that that business would email you (probably more than you wanted).
So what made you want to give them your email?
I bet I can guess.
There was something in it for YOU.
Am I right? You signed up for emails you knew would annoy you because you knew you would reap some type of benefit.
Exactly. That’s a key to achieving marketing that stands out. Providing incentive.
You say, “UGH. That’s the last thing I want to do. Give people something…”
Not so fast.
“Providing incentive” doesn’t have to be expensive for you. Or require a lot of effort!
We're Full Of Great Ideas.
But you have to contact us for those...
Here’s An Idea
Of course, we have a ton of awesome ideas, but here’s an example of an “incentive promotion” you could try. Google reviews are a big deal (any online review is, really).
So, make this offer: For every “5 star” Google review your business receives from the dates of ____ to ____, your business will donate $50 (or however much you’re willing to donate) to a charity that is relevant to your business (or near to your heart), OR to a certain city project/event.
This is not only a tax write off, but it does several things: gives you the opportunity to shine light on a donation/cause and show the caring nature of your business, receive some positive reviews AND puts you in the public eye (in a positive way).
What’s The Incentive Here?
That’s nice, you say, but those “several things” are all benefits for your business. What sort of incentive does that provide to a consumer?
People want to “give back.” Especially if they can do it for free (and without hardly any effort). This gives them the opportunity to do just that.
So here’s today’s advice for achieving marketing that stands out (in a nutshell): Provide incentive to your consumers. Give the people what they want and they’ll come back for more.