We’re going to let you in on a little secret: marketing is not a mystery. We promise! Granted, it’s a lot of work and takes practice (like anything). However, it’s not so hard that it can’t be done with a little planning.
Not an organizer? No problem! We’re here to help!
STEP 1: WHAT DO YOU WANT?
Do you know where to start? One of the most important parts of any marketing plan is knowing what your end results will be. Do you want people to visit your Facebook page? Perhaps filling out a form on your website is important to your business. Making the phone ring could be your goal. Perhaps you rely on foot traffic in your store. Regardless of your goals, it’s important to know what you need out of your marketing before you can make a strategy.
STEP #2: DECIDE ON YOUR VOICE
Part of your decision is determining what type of information you’re sharing. Are you establishing yourself as an industry expert? Perhaps you’re providing advice? Are you a fresh, fun, and fearless startup or are you the expert with years of experience? Are you choosing a fun mode of delivery or are you choosing to “speak” to your consumers in a more professional tone? It’s all part of your strategy.
STEP #3: PICK YOUR PLATFORMS
No, we aren’t talking politics. How are you going to deliver your information to your consumers? From social media to blogging, videos to traditional media – you’ve got a lot of options. Just remember: you don’t have to do them all. It’s important to determine which areas will garner you the largest audience…because that’s what will garner more of a return on your investment.
STEP #4: CREATE RELATIONSHIPS
Working with an experienced agency like SDB Creative Group can make a remarkable difference in your marketing strategy. When you work within a legitimate plan, it can create a lasting foundation for your overall marketing.
Ready to get started? Good! So are we! Let’s chat.