Marketing and sales. Two powerhouses that have the potential to make or break a company’s success. These two teams, both being as powerful and as influential as they are, sound like two peas in a pod. A match made in heaven. Soul mates never to part. That would be great…if it were true. The reality is actually the exact opposite.
Companies all over typically experience a gap between marketing and sales. As a matter of fact, according to a recent study by Demand Gen, 49% of sales executives and marketers agree that the biggest challenge in aligning the two teams is communication.
The benefit of an aligned marketing and sales team speaks for itself. Businesses with exceptionally aligned sales and marketing teams earned an average of 32% year-over-year growth, according to a recent study from an Aberdeen Group study.
So here’s some good news:
SDB knows exactly how to align your sales and marketing. We just do what we do best.
The best way to align the two is for marketing to generate leads. The best way to generate leads is to create content. Not only content, but better, personal, impactful content that educates your audience. This education leads to a better lead for the sales team. See? We know what we’re doing.
Our team at SDB is an extension of your business. And we take your success very seriously. Let’s bridge the gap and come together. Give us a call or fill out our contact form today.
Let Us Bridge The Gap Between Your Marketing & Sales!
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