Marketing Plan #fail
So you put a lot of effort into developing a marketing plan and it was a total bust. Or, even worse, you paid someone to develop a marketing plan and you saw no return. What went wrong? Below are 8 reasons why marketing plans fail and how to fix them.
- Not focusing on the customer-When implementing a marketing plan, businesses tend to be overly focused on themselves and their products/services. To be blunt, the consumer doesn’t care about what you’re doing; only what you’re doing for them. So, when developing a marketing plan, think like a consumer and answer the question “what’s in it for me?”
- Not being strategic in the advertising you buy-With all the companies competing for your marketing dollars, it is hard not to make a mistake. Focus your budget on your target buyers and market to where they are. (Let me let you in on a little secret…the Internet!)
- Failure to keep the message simple-Americans are exposed to over 35,000 messages a day. A DAY! What does that mean for you, as a business owner/marketer? It means less clutter (a simpler message) equals more impact and more sales. When in doubt, K.I.S.S. (keep it simple, stupid).
- Inconsistent plan management-Marketing plans require consistent, constant monitoring to be effective. Don’t waste your time creating a plan and not implementing it. Or if you don’t have the time to execute it, hire a professional (that’s where we come in).
- Unclear goals and expectations-Make clear, specific goals so you can measure the success of your marketing plan.
- Lack of internal communication-If you are assigning marketing plan duties to employees, make sure they understand their role in executing the plan. Lack of communication will only hurt your marketing efforts as well as cause controversy between employees.
- Buying cheap instead of buying results-We get it, everyone is out to save a dime. But let’s be honest. You get what you pay for. Implementing an effective marketing plan is not cheap for a reason; it works. Buy media that will reach your goals.
- No accountability-Marketing plans are easily measurable. So measure them! If your bottom line increases, it’s working. If it’s not, make revisions where necessary and try again.
No marketing plan? Plan to fail.
An effective marketing plan will yield positive results. Not having a plan is planning to fail, so let us help. Start developing a marketing plan today by downloading this tool that will get you on the right track. Click HERE or on the image below to get started!