Ahh, don’t we all want something for nothing?
Unfortunately, there is no such thing as a free lunch. It seems silly, but I’ve literally heard a person (who was in the process of developing a marketing strategy) say “marketing is cheap! I can start a Facebook page for free!”
Well, he was right.
And 3 months later, he was back for help.
Sorry folks, but there’s no such thing as “cheap marketing” that works (depending on your definition of “cheap,” I suppose).
Let’s be real. When it comes to marketing, you have choices. Some of these choices are less expensive than others (i.e. starting a Facebook page). While starting a Facebook page is a (necessary) start, there must be some accompanying components to see a return from this Facebook page.
So, say you’re going to implement a digital marketing strategy. Well, digital marketing does not stop at social media. To be effective, you need to direct that traffic back to a website. This website should be optimally designed to convert that traffic into customers. Those website visitors should be given an incentive to provide you with their contact information so that you can further market to them, based on their needs.
However, what if your lead does not come from social media? What if someone (a potential customer) is searching for you using a search engine. Is your website optimized to show up in the results?
As you can see, there are various important components involved in a successful marketing strategy. And no, these components don’t always come “cheap.”
Say No To Cheap Marketing
But, you don’t want cheap marketing! Your marketing represents your business…do you want to be represented as cheap?
Didn’t think so.
We are by no means saying that you have to put your entire life savings towards a marketing plan. We aren’t saying marketing has to be expensive to work.
We ARE saying that you’ll save money in the long run by doing it right the first time (that means stay away from those DIY website builders). We are also saying that good marketing will pay for itself. An effective marketing strategy will not only bring you more money, it will bring you long time clients (AKA long time sales).
So when it comes to marketing, trust the experts. We can guarantee marketing success, because we’re only successful if you are! Get started by submitting the form below.
Marketing myth BUSTED!