All week, we’ve been talking about how modern technology has changed our lives as we know it. From the way we travel, to what we eat, technology is all around us (even if you choose to ignore it).
So how does this technology relate to your marketing?
Here’s the thing. Anytime there’s a change in culture, there’s a change in marketing/advertising methods. Why? Because the way people live has changed. Therefore, the way to reach them has changed.
10 years ago, where did you go when you needed a phone number? The phonebook, right?
Now, where do you go when you need a phone number? Probably either a mobile app or online.
So, if you are a company who has invested in Yellow Page advertising, you need to make a change. The Yellow Pages are now something no one uses (unless they’re trying to start a fire), so you need to adjust accordingly. Advertise on something people use…the Internet.
There are a variety of ways to advertise on the internet. Search engine ads, social media ads, banner ads, etc. But to be most effective, those ads should direct back to your business’ website. Creating and maintaining a good website takes quite a bit of work. From SEO, to internal links and optimized headings, it’s like putting together a puzzle. However, once it’s together, it’s a puzzle that will generate leads and eventually sales for your business. But, only if it’s put together correctly…
If you need help with Internet marketing and “putting the puzzle tougher correctly,” that’s where we come in. We are internet marketing experts here to make sure you are found online and when you’re found, you’re chosen. Internet marketing is the most effective way to advertise your business, so what’s stopping you? Take advantage of the opportunities technology provides and get started today!