Continuing our “Marketing In Midland” blog series, today we’ll cover turning website traffic into sales revenue (we told you to stay tuned from Part 2, didn’t we?)
After your business develops an overall marketing strategy and builds a website, what’s next? You have to make sure your website is found (and found first)! This is done with search engine optimization, or SEO.
SEO is an entire marketing strategy, taking into consideration how search engines work and the specific content that people are searching. The higher your site appears on the results, the more likely a potential customer will visit your page. SEO is one, if not the most important aspects of your business. You have your website, but how are people to find you? If a potential client is looking for something, where are they going to go? Google, Yahoo, Bing.
So how do you create great search engine optimization? When creating a website, you have to optimize the content on that website for search engine results, taking into account meta tags, headings, and keywords. Any content that you add to your website (blogs, landing pages, site navigation) must be optimized as well. If you want to be on the first page, search engine optimization is critical.
Marketing In Midland
If your company is doing any marketing in Midland, you want to be on the first page of search engine results. So, you must keep SEO in mind when developing your online presence. SEO is not only an entire strategy, it is also a science, configuring keywords throughout content, describing pictures with alt tags and captions, and properly using H1 and H2 tags. If that sounds like Chinese to you, give us a call. When it comes to marketing in Midland, trust the experts. We’ll get you on the first page.