If you’ve been following our Marketing In Midland blogs series, you know that you need a strategy, a website, and SEO to be a relevant part of today’s world. However, there’s still something that we consider to be a critical element of your marketing…social media.
Social Media Today
Social media has revolutionized the way we communicate today, and with the many different platforms already in place such as Facebook, Twitter, Pinterest, Instagram, and Linked In, you have a chance to show everyone a little company personality. Customizing your social media campaign will ensure you are attracting new customers at the right time and at the right place. Whether it’s through a post, a tweet or a pin, make sure your message is communicated to the people you’re trying to reach.
These days, if your business isn’t on social media, you’re considered irrelevant. Even worse than not having a social media presence, is having one that is not maintained or current. For your business to be considered relevant and attract new customers, you must maintain all your social media profiles. Social media is also another way to build relationships with your customers. People feel “loyal” to a certain business when they “like” or “follow” a page and see that business’ posts in their streams everyday. You can build this customer loyalty with a social media campaign.
Marketing In Midland
If you’re marketing in Midland, or if you’re considering doing any marketing in Midland, a social media presence is a must. Each of the platforms have different features, so in order to be effective, it is important for the person implementing a social media campaign to fully understand the logistics and standards of each platform. The platforms used for each campaign are specific to the target market of the industry. Certain platforms appeal to certain demographics, while they may be considered a waste of time for others. In order to fully utilize social media, a campaign should be built using the specific social media platforms in an effort to ensure content is supplied to the market in a targeted, relevant way.
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