Let me ask a question that I bet I know the answer to…
Do you watch TV commercials?
By “watch” I mean 1) no fast forwarding and 2) no being on your phone.
I mean like actually watch a commercial…to the point of being able to not only recognize the advertiser and their product, but allowing it to make an impression on you.
(Part of the effectiveness of a commercial is up to the advertiser, but you get my point.)
TV advertising was once an effective form of marketing. It’s true! But that’s when people actually watched tv commercials.
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Nowadays, people watch their phones. They watch their computers. Of course, they still watch TV, but differently…and your marketing has to adapt. The days of people watching commercials is gone.
However, video footage can still be used! In fact, it’s one of the most effective ways to market your business. But it must be done in a way that your consumers actually enjoy (and with media they actually consume).
If you have used TV advertising in the past, make a change. You don’t have to put your entire TV advertising budget online. Take baby steps. But we can assure you that once you see the success online marketing can bring, you’ll be happy to move that whole budget…and more!
Ready to get started? So are we! We love making our clients look good. So let’s get in touch and submit the form above!