Is there such thing as marketing for free? Kind of. There are a variety of ways businesses can promote their services and products to people. However, you have to ask yourself several questions before determining if marketing for free is the best option for your company.
What Is Your End Goal?
It costs money to make money, right? Maybe, maybe not. One of the most frequent questions we receive as an agency is, “How much is this going to cost me?” Our answer is usually dependent on the end goals of individual clients. There is no canned answer or one-size-fits-all approach to our methodology.
If your goal is to grow your business and overtake competitors, we don’t recommend the freebie approach. If you’re looking to maintain your position as the boss marketer of your industry, you have to allocate a portion of your budget towards marketing.
So, Isn’t PR The Same As Free Marketing?
In a word…no. Public relations is defined as “The profession or practice of creating and maintaining goodwill of an organization’s various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication.”
Public relations is a form of reputation management. Some “free” public relations activities can include:
- Donations to local groups and charities
- Civic engagement (serving on boards, etc.)
- Artistic endeavors (theatre, public arts, etc.)
While some of the actions mentioned above can be lumped into marketing, they are not necessarily meant as a sole means of marketing. At its heart, marketing is an activity that is meant to bring a business’s products and services in front of customers. Though public relations and marketing seem similar, they have completely separate purposes.
What Can I Do To Maximize My Budget?
Simply put, the best thing you can do work with a professional who can help you maximize the “sphere of influence” and stay within the confines of your budget. It’s an art form to be able to make things come together. There’s a perfect strategic combination of frequency, budget, content, and graphics that work together to market to right audiences. When that happens, you’re increasing the chance of a lead conversion.
Other People Have Offered Free Marketing
Like we stated above, there is no such thing as a free puppy. Various companies will offer you “free” websites for signing up for marketing services. Perhaps they offer paid search ads or free yellow page listings (yep, for real). But keep in mind: it’s better to work with an all-in-one, in-house agency like SDB Creative Group. We put the focus on maximizing your marketing dollars with a uniquely tailored plan…it’s not about selling you a one-size-fits-all package.
When you’re ready to talk about skipping the gimmicky freebies and start focusing on producing quality marketing results, contact SDB Creative Group. We love working with small businesses and seeing them grow in a big way.