Effective Marketing Builds Business
Even if you’re in the business of counting other people’s money, you still need to make your own. There is no way to better build your business than with effective marketing. In order to be successful in any industry, it’s important to market your business effectively. How can marketing in the financial industry be done effectively?
Marketing today is done entirely differently than it was even 5 years ago. You need to be where your clients (both current and potential) are. Gone are the days of endless direct mail flyers advertising your services before tax season. Let’s face it, the chances of someone reading your flyer are slim to done. The chances of your direct mail flyers bringing you any business are even lower.
Wouldn’t you rather rank on the first page of results when someone “googles” your services? For the same price as your direct mail efforts, you can. And so much more.
Wondering what your ROI is for your marketing efforts? Use this tool to help you out!
In today’s age, it is important to have a prominent presence online. Not only in search engine results, but on your own website with remarkable content and blogs. Social networks such as Facebook, LinkedIn, Google Plus, and Pinterest (just to name a few) should also be utilized. In order to gain this prominent presence, you’ll need content optimized for keywords to attract search engines as well as a fresh, current stream of this content. Additionally, your social media platforms should be maintained and used as an interactive tool to build client relationships. Lead generation is also a key fundamental to your marketing strategy. This generation process involves building contacts, generating leads, and converting those leads into customers. But it doesn’t stop there. Those customers should be delighted with content relevant to them so they keep coming back for more.
Seem like a lot to manage?
Leave The Rest To Us
At SDB, we take care of all of the content and digital marketing tactics for you. We do the keyword research, build content from this research, optimize it for search engines, and publish it to be seen by your clients (again, both current and potential). We make marketing in the financial industry easy. In addition, we keep track of the leads generated, nurture them with relevant content, and continue to delight them.
According to a recent survey by IMN, 75 percent of the financial industry has separate content strategies in place for each marketing channel, the highest percentage of all industries polled.
Are you part of this 75 percent utilizing content strategies for your financial industry business? If not, we’d love to help you get there. Fill out the form below to get started!
You just count the money, and leave the rest to us.
Looking for more info on how to use marketing in the financial industry? Download our free blogging in the financial industry tool by clicking the link or the image below. Easy to use and effective too!