“I knew that I wanted my website to show up on the first page of Google. So I created a Google Adwords (that’s what it’s called, right?) account and had to do all these things like bid price and ad creatives…it was way more work than I expected. Needless to say, I gave up and show up on the second page of Google search engine results.”
Oh no…a search engine marketing fail. This is among the worst marketing fail you can have because you are basically giving money to the search engine you are advertising on (and maybe not even showing up). If your ads aren’t place right or optimized correctly, you’re wasting money.
(Expensive marketing fails are the worst marketing fails.)
Search engine marketing is extremely effective due to the high use of search engines. Think about it. Where is the first place you go for quick information? Google.
You want to make sure your product or service shows up on the FIRST PAGE of search engine results.
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I went cap lock crazy on the words “first page” for a reason. Being on the first page is most important. No one looks past the first page (unless you’ve made a marketing mistake and are looking for your business).
Search Engine Marketing: What Does It Take?
So what does it take to be on the first page of search engine results? It takes a website that is optimized specifically for search engine results and ads directing searchers straight to that optimized website.
To optimize a website for search engine results, you have to take many elements into consideration (alt tags, images, keyword density, headings, meta description). The ads need to be specifically created and placed in such a way that makes you stand out among your competition and ultimately lead people to choose you.
Search engine marketing is a science.
And if you don’t feel like researching it, we don’t blame you. We’ve already done all the dirty work and know exactly how to optimize your online presence to get you the results you want from search engine marketing. Contact us by calling 432-218-6736 or submit the form above!