We are working hard for YOU and we want to prove it! Everything we do and post is analyzed to better your company. Ask yourself “are our online marketing efforts working?” With the insight that the online analytics provide, you’ll be sure to see it grow!
If using the inbound marketing components correctly, an online program will work for itself. However, how can you be sure that it does? And how can you ensure continued growth in online world? Marketing analytics. By analyzing the trends, patterns and charts, you will not only see the return of your online efforts, but you will also get a better sense of your customers and how to better serve them. But, the data your online marketing program generates must be analyzed in the right way. How do you use marketing analytics to benefit your business? Relate your marketing efforts to the revenue they generate.
RELATE TO REVENUE
Integrated analytics should include metrics that measure both content and traffic and each of their individual performances. But after analyzing the data, you must see what marketing activities built those metrics. Being able to relate the activities themselves to the revenue they generated will show how and where marketing efforts should be focused.