Very often, people confuse the ideas of marketing and advertising. And it’s easy to do, given the prominence of both in our society today. So, what’s the real difference between marketing and advertising?
Marketing And Advertising Defined
It is important to first begin with the proper definitions of both. Advertising is The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing, on the other hand, is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
In essence, advertising is just a part of a marketing process. Advertising includes placing ads, developing strategy, and spending money. In fact, advertising is the largest expense of most marketing plans! Advertising is all about bringing awareness to your product or service.
Marketing is everything that a business does in order to promote an exchange between that business and the consumer. Marketing includes market research, media planning, product pricing/distribution, media planning, public relations, etc. Basically, marketing is a plan that involves various components, one of which is advertising.
A Piece Of Pie
In summary, marketing can be thought of as a piece of pie, and advertising is just one of the slices that make up the pie. Other slices are market research, media planning, public relations, customer support, sales strategy, etc. Marketing and advertising work both separately and together towards the common goal of consumer purchases.
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