Pokémon Go Reminds Us: Mobile Marketing
If I had a nickel for every time someone told me, “you’re always on your phone,” let’s just say it would begin to add up. If I’m not on Pinterest at the end of the day, it’s probably Facebook or Snapchat. And I’m not the only one…
I’ll admit at the time my phone asked if I would allow these apps to use my location my first answer was, “no.” I felt a sense of privacy invasion for an app to have access to where I was. Now, I prefer my location to be known for convenience and most of all for geo-filters on Snapchat.
All Mobile All The Time
Pokémon Go has reemphasized the scale of consumer mobile use to marketers. To play the augmented reality game, location access is a must to be able to interact with the app. Without the use of location access, players wouldn’t be able to track down, collect or battle their Pocket Monsters! With mobile use becoming more and more a part of our culture, society has somewhat brushed off privacy all together and often expect apps to use their location.
This observation alone shows us how much consumers now rely on their devices for things such as entertainment, navigation, and making purchases. With all things mobile, it’s time to make your marketing mobile-friendly. Incorporating mobile marketing will skyrocket your business!
SDB Go:Mobile Marketing
Let our team at SDB help you take your mobile marketing to the next level! We work hard to ensure your advertisements, content and website are all geared toward mobile. Consumers now make buying decisions right from their devices. Let’s work together to make sure that decision includes you and your business!
Take Your Mobile Marketing To The Next Level With SDB!