As if we needed ANOTHER reason to be glued to our phones…Pokémon Go has taken over the screens of millions. You read that right. Millions. The now most downloaded app in the US recently breathed life back into the sensation that took off in the mid-90s.
What is Pokémon Go?
With the use of GPS and Google Maps, this augmented reality-based game places Pocket Monsters in the real world and sends the player on a mission to catch and collect them. Pokémon stands for Pocket Monsters. Was I the only one who didn’t know that?
To catch and collect Pokémon you have to explore! You’ll find these critters just about everywhere, but some spots are more congested than others. Some spots along the users’ journeys may be near your business!
If you look outside, there’s a chance you may see people wandering about, in and out of stores and various locations. More importantly, CONSUMERS wandering in and out of stores and various locations.
Pokémon Go is providing marketing opportunities for businesses to acquire new customers. Consumers everywhere have been swept by the new craze, and marketers are taking notice.
Check out this US pizza restaurant taking full advantage of the new game:
What Can Marketers Learn?
Pokémon Go and the response from small businesses can teach us this: the importance of relating to your customers. One example of this that stands out in my mind, is when McDonald’s began giving out miniature versions of beanie babies inside happy meals. I devoured countless nuggets, cheeseburgers, and even pancakes trying to get the purple platypus beanie baby. Once I got it, I continued to go back for more beanie characters.
In today’s culture, there’s a fad around every corner. It’s important to remain aware of what your customers are interested in and share that interest with them.
SDB keeps your business relevant and up to date with what your customers need and want. Give us a call today and let us get you better acquainted with new potential customers!
Relate To Your Customers Like Never Before
SDB Creative Group Can Help You Reach & Relate To Your Potential Customers!