In last week’s blog, we discussed how to be found in the elective medical industry. Obviously, one of the best ways to do this is to have a killer website, showcasing your practice and procedures, the technology you utilize, as well as testimonials from past patients. If you are in the laser eye, or LASIK, industry, a website is mandatory. Find out the best ways to use your website to market your eye LASIK practice.
Market Your Eye LASIK Practice
User-friendly-First things first: Be sure your website is user-friendly and has a responsive design. Nothing can be more frustrating than trying to navigate a website or trying to access a website on a mobile device, only to find that it isn’t compatible. These two things are critical to an effective website.
Sleek design-Your website should be visually appealing and pass the “5 second test.” Most people make judgments about a website within 5 seconds of visiting it. Any key navigation or calls to action should stand out. Be sure that when the right person finds your website, they find what they’re looking for.
Procedures/Technology-More than likely, visitors to your website are looking for what your LASIK center has to offer. What makes you stand among your competitors? What procedures do you offer and what technology makes those procedures possible? Be sure you inform website visitors of this information in a way that is easy for them to find and understand.
Video testimonials-People like to hear about other people’s results. That makes those results “real.” But with technology today and people so pressed for time, chances are they won’t read case studies or testimonials. However, they may watch a video. Create testimonial videos to add to your website, from 30 seconds to 2 minutes long. Ask the person to give a brief description of their “before” LASIK vision and their “after” LASIK vision. The shorter and more descriptive, the better.
Use these 4 ways to market your eye LASIK practice using your primary marketing tool, your website. Interested in more website information? Take a look at the section on our website. If you’d like an analysis of your current website, try our website grader by clicking HERE or on the image below!