Anyone can use social media for their business, right? W-R-O-N-G! Like anything else in your business, properly utilizing your social media accounts to market your brand can provide a valuable tool. However, it must be wielded with caution. Are you making these social media mistakes?
The truth is, without the proper planning, there are several social media mistakes that can end up costing you money and hurt your brand. When done right, social media can help expand your personal and company brand. It is important that you don’t put your social media on autopilot and neglect it. Like any “relationship,” it takes a lot of care and feeding.
Social Media Mistake #1: Inconsistent Posts…Or Not Posting AT ALL.
How many times do you see a company create a social network, but they haven’t posted in months or years? The page looks like a ghost town or maybe you think they’ve gone out of business? If your Twitter account still has an egghead, you may want to rethink your strategy…or lack thereof. Inconsistent posting on social sites can actually say a lot to your followers. Why should they bother to work with a company that didn’t care about its social media presence? How you would be treated as a customer? Would you get neglected as well? Consistent posting is one of the best benefits about SDB’s inbound marketing program…we take the headache right out of it! We’re also well-versed on various platforms to help get your message out!
Social Media Mistake #2: Selling…And Selling…And Selling!
Simply put, social media platforms are not meant for selling purposes. People won’t follow your page for just a sales pitch and they will recognize this social media mistakes right away. They join them to converse, see what others are doing, and learn about the world. What do you do when you see companies or people spending too much time talking about themselves? Share funny stories, content by industry experts. Create and look for information your followers can share too. Strike a balance of content that promote others, you and your company once in a while.
#1 Social Media Mistake?
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Social Media Mistake #3: Zero Strategy.
Have you ever asked yourself why you are on Facebook? What about Twitter? Are the people your company trying to reach on that social network? Are your friends still on Facebook, or have they left for another platform like Instagram? With whom are you trying to communicate? Before you or your company joins a social media platform, ask yourself: Why do it? If you can answer this question, you can avoid the social media mistake.
Social Media Mistakes #4: No Customization For Your Platform.
Cater your message to the platform you’re using. While it’s fine to share your messages over various mediums, it’s critical to remember who your target audience is going to be. LinkedIn messages probably aren’t meant for Twitter and Pinterest may not be suited for Instagram.
Social Media Mistake #5: One-Way Communication.
Message blasting doesn’t work. Social media in intended as a way for people and brands to listen, learn, and engage. How often do you see a brand or person never respond to a post or a message they sent? How often do you see questions or concerns go unanswered by brands and people? It shows a lack of understanding the true essence of social media: being “social.” Don’t let this social media mistake cost you followers.
If you need help planning your social media strategy, creating content, setting up your social media platforms or managing your entire campaigns, SDB can help. Don’t make these social media mistakes! Call us today!