This, Is TODAY
I try and watch the Today show every morning. Why? Because of consistency, because of their news, but most of all, because they make me want to watch by acting like the family that they seem to be. Let’s talk about how marketing your business as a caring family and making marketing personal can bring in customers.
I can still remember as a child waking up in the morning to get ready for school and hearing the intro coming from the main TV. “This is Today. With Katie Couric and Matt Lauer. Live from Studio 1A in Rockefeller Plaza!”
See For Yourself
Google “Today Show.” What do you see? You see photos of the anchors’ children and families. You see the studio labradors that they love and show every morning. They even asked the American people for suggestions on what to name the dogs! It’s hard to get more personal than that.
What Does This Tell Us?
In your marketing techniques, you could be bringing in a lot of business just by going old school as they say and making marketing personal.
Show off. Celebrate your awesome employees. Showcase their accomplishments and milestones. Take on life’s big questions with your audience. This not only brings more of a human aspect to your business, but makes your customers relate to you, and ultimately make them choose you over the run of the mill company that doesn’t understand their needs.
SDB. We Make It Personal.
We know what it takes to make your audience connect with you. Give us a call today for more infomration on making marketing personal!