I gave in.
After hearing for weeks that I just have to watch “Making a Murderer” on Netflix, I finally caved and watched the series.
Well, I’m entirely unproductive today as I am racking my brain on how I can get Steven and Brendan out of jail. After finishing the series last night, I stayed up way too late reading articles, which of course, led me to dream that Steven was my neighbor and I helped him defend himself in a new trial.
Anyways, I could go on and on for days about the case, but I’ll spare you.
How does this relate to marketing?
Netflix has shed a light on a case that was basically unheard of. By “shed a light” I’m talking a petition to the President to “Free Steven Avery” that has gained over 450,000 signatures (see below). Do you think this would’ve happened without the Netflix series?
I don’t think so.
Being Online Is An Opportunity
Are you taking advantage of it?
“A Change.org petition to ‘Free Steven Avery’ had garnered more than 450,000 signatures by the evening of January 14 and more than 130,000 people have signed a White House petition asking President Obama to pardon Avery and Dassey. “If the government petition collects 100,000 signatures by January 16, then the White House has to respond publicly,” Time reports. The president, however, cannot pardon people for state crimes.”
So, from a creative perspective, I think that series like “Making A Murderer” on Netflix and other streaming networks can be “marketer opportunities”…cue the title “Making A Marketer.”
For example, the topic of Steven and Brendan Avery is a relevant one. As a marketer developing content, keep this in mind. Gain the attention of your target audience by simply adding a dose of relevance to your posts/tweets/blogs etc. In addition to relevant content, people searching for information about the Avery case is an excellent opportunity for display advertising…
This may not be as far fetched as you think.
In fact, as I was researching the case last night (as if I’m a lawyer or something), I saw a display ad on my sidebar for Quest Bars (my obsession). So what did I do? Being reminded that I needed to place an order, I did! Every time someone is online, it is an opportunity for you. Plain & simple.
And just in case you’re wondering…I did, in fact, sign the petition.