We’ve all been there…in pursuit of an important piece of information only to be disappointed after clicking through to a “top ranked” website. What gives?
If you’re like me, you “click away” from a website after one of several things (or a sickening combination of all of these things):
- There are WAY too many words.
- There’s no search bar.
- It’s confusing.
- It simply does not give you what you want!
- OR, perhaps the worst…it’s ugly.
Frustrating, isn’t it? The internet is a world wide source of information…containing a mind-blowing amount of knowledge all at your fingertips. However, you can’t seem to find what you’re looking for! It happens to all of us…
…don’t let it happen to your business. If your customers are finding you (kudos), then make sure you give them what they want…easily and simply. How do you know what they want? Conducting keyword research according to your target buyer is a start. After that, it’s all about optimizing the content on your website for that (or those) keywords. It’s as simple as the age old phrase “give the people what they want!”
Click No Further
If you’re looking into optimizing the content on your website to better suit the needs of your customer, then you’ve come to the right place. At SDB, we do the research necessary to thoroughly understand your industry and the accompanying buyer. We find out what they want and how they want it. We customize your website around pleasing your buyer by delivering the information they need. Give your buyers what they need, and they’ll thank you by becoming your customer.
We’d like to know…what makes you “click away?” Reply to this blog or find us on social media!
Ready to get started optimizing the content on your website? So are we!