Living in an On Demand society has changed the way we advertise. People are no longer watching commercials or listening to radio ads, instead they are recording their favorite shows and listening to music in their cars through their cell phones or other paid channels.
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Here is a quick definition of Inbound Marketing for you:
We are an “On Demand” society now. Traditional (outbound) advertising’s effectiveness has been reduced by how we consume media. The Internet, DVRs, and satellite radio have allowed us to cut away the clutter of traditional advertising. Our team of inbound marketing experts can help you attract, convert, and close new customers in the new era of communications we now live in.
Let’s face it. No one likes being interrupted by an ad or disturbed from a cold call. In fact, 86% of people entirely skip television ads. Consumers today want helpful, relevant content. And that’s just what inbound marketing provides. Inbound marketing earns the attention of the consumer by supplying them with interesting content, specific to their individual need and place in the buying process. Finally, marketing people want, and more importantly, marketing they need!
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