The past few years have brought about so many changes in SEO that it’s hard to keep up, let alone always understand exactly what is going on with it. Major changes in search algorithms have left many businesses feeling like Google doesn’t want them to be found at all! This is not the case, however, and as tricky as it can be to navigate the new world of SEO, there are some definite advantages to the recent updates.
In the past, you would use specific keywords to drive traffic to your site. These keywords were, on average, fairly broad. They did what they were supposed to do: They drove traffic to your site. The problem was that the traffic that arrived wasn’t necessarily quality traffic.
Thanks in part to recent algorithm changes, tossing vague keywords into your website copy is no longer an effective means to get traffic. While this may seem like a bad thing, it really isn’t.
What are Longtail Keywords?
Long tail keywords are the key for driving targeted traffic to your site. These keywords more accurately capture what your average person types in for a search. An example of Long tail keywords versus shorter keywords is “baseball gloves for left handers” instead of “sports equipment.”
If the keyword on your site is sports equipment, you may get people to your site looking for soccer balls, running shoes, protective gear and so on. Those people will find your site, sure. They will not stay, however, if they don’t find what they are looking for, no matter what your keyword was.
Why Longtail Keywords?
Long tail keywords allow users to find what they are looking for specifically. They may not drive the same amount of traffic to your site that the short keywords did, but the traffic you do get when using Long tail keywords will be quality, targeted traffic that will result in leads.
Using Long tail keywords requires research, and a comprehensive knowledge of today’s best SEO practices. When done correctly, Long tail keywords can do wonders for your site by bringing visitors who are looking for what you have to offer.
Want to know what the best keywords are to drive people to your site and to what pages? Contact us for a complimentary website analysis today. Click HERE or the image below.