All week, I’ve researched different marketing methods and media in an attempt to help you develop your marketing plan effectively. So far, I’ve covered more transitional media…Yellow Pages, newspaper, billboards…but today is different. Today is the day we discuss content marketing.
In my attempt to prove the effectiveness of content marketing, I found a few statistics:
- Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Source: HubSpot)
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
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What did I gather from these stats? I’m glad you asked. The main thing I took away was something I already knew. People are using the Internet. For everything. From the plumber they choose, to the meals they cook, and even the home they buy, people are doing their research online.
Today, buyers have the power. The world is literally at their fingertips. They find out what they want, when they what. The question is, are they finding you?
Content marketing is the best way to expose your business in a way that makes sure you aren’t only found, but that you’re chosen. Take your marketing online. It’s where you’re customers are. They’re looking for you…make sure you’re found.
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