Is your company on Facebook, Twitter, Pinterest or others? Are you curious how your time and resources are being used on Social Media Marketing? You’re not alone!
Social Media & Digital Marketing are the fastest growing sectors of advertising at the moment and having a clear, concise goal for these assets is imperative.
When you start your social media marketing, you must think of:
1. WHO will maintain your social voice?
2. WHAT do I expect to get out of social media?
3. WHEN is the optimal time to make posts?
#1. WHO will maintain your social voice?
Yes, handing over the reins of your social media marketing can be hard. You are entrusting someone with the identity of your company. They are going to be responsible for creating and fostering a community of brand enthusiasts.
When you make the decision of WHOM, you MUST make sure that this person is very well aware of your current marketing efforts so that all mediums are consistent with each other. Then, they must be able to create engaging and consistent content. If you’re online and there is no movement, you might as well just log off. The more your brand sits there with no content or incentives, the bigger the chance for people to unlike your page and move on to someone who actually communicates with them. Giving someone control of your social media marketing is giving someone control of a 24/7/365 advertisement for your company. WHO is knowledgeable enough about your business to be given this amount of responsibility?
#2. WHAT do I expect to get out of social media?
If you jump in to social media marketing without thinking through your goal, you will be wasting valuable time. When speaking with clients, we ask for clear, succinct goals for their social media. Telling us that you want more fans is a given. Everyone wants more fans. But telling us that you’d like to sell 10% more of your product this month compared to last month is even clearer to us. Knowing what you want your end result to be will help determine the kind of strategy to implement. If you want to sell more this month, your posts should reflect that – more posts about the product, pricing points on the product, information about the product, etc. To that end, whatever you’re expecting out of social media will only be received by what you put in to social media. If your posts are nonchalant and off-topic, don’t expect to meet your goal.
Unfortunately, while social media is a 24/7/365 advertisement, it doesn’t always mean that people will flock to you to buy what you’re selling. Like with any form of advertising, consistency is going to be the key. You cannot forget that social media was meant to be SOCIAL. The more people hear and see the product you’re selling, the more apt they will be to buy in the future and if you’re being social in the process, the more willing they’ll be to buy from you BECAUSE of your social-ness.
#3. WHEN is the optimal time to make posts?
This has been the golden question for a while now and just like any advertising that’s done for any client, the optimal posting time for every single business is going to be different. Learning what time is going to be the best time to post is going to take some time to figure out. Utilizing your Facebook page statistics will be the key. By analyzing data, you’ll be able to see which posts are creating the most engagement, which posts are being seen the most, which posts resonate with your potential clients the most, etc.
When you initially start your social media marketing, you’re literally creating a community from scratch. Since that’s the case, you will want to post at various times of the day in order to figure out what is working for you and what isn’t. This also works for businesses that’ve got a great presence online. It’s never too late to monitor what works and what doesn’t.
Yes, if you’re thinking that’s a lot of time, you’re correct. Keep in mind these are just the basics. Let SDB Creative Group help. We do everything from content planning, content creation, ads on all eligible platforms, posting and more.
The first step is to take a look at your needs. Download our free Marketing Needs Analysis. Get it HERE or by clicking on the image below