Is your company trained for success? Every company recognizes the importance of it, but few actually dedicate the resources to do it properly. This week’s blog looks at two methods of training and asks you which one you want to practice, and which one you currently are. Have you built your company where it can run on its own without you? Can your staff handle every situation without you? If the answer is no, your training program needs an upgrade. What kind of training are you currently using? Let’s take a look first at the most popular form.

The Tribal Method
Using the tribal method, companies pass information down from employee to employee. Is it effective? If you have a superstar employee passing the information down, yes. In many cases though bad habits and poor practices are passed down using the tribal method. This only multiplies these bad habits and practices in your operation. Unfortunately the tribal method of training is the most used.

Developing a successful training program takes a tremendous amount of time and energy. This makes the tribal method very attractive. It is easy and requires very little thought other than which employee to match up and train your new one. Don’t be tempted to take the easy road.

Now let’s look at an alternative to the tribal method that will get your employees producing faster with less effort on your end (except in the development phase)

The Systematic Method
The systematic method is very simple. You basically define how your entire operation functions. The hardest part for you is taking the time to define your operation. If you will take the time to do this, it will pay huge dividends for you in the future and will save you and your staff a tremendous amount of time training new employees. Here are some basics that you should include:

  • Welcome statement
  • Employee handbook
  • Time management
  • Company history
  • Company philosophy
  • Business model
  • Sales process
  • Products and services
  • Competitors
  • Industry knowledge
  • Specialized knowledge
  • Policies
  • Procedures

Next you should include testing on each section. These tests make sure your new employees comprehend the information. They should be reviewed with the new employees before moving on to the next section. This also gives you the opportunity to reemphasize key points of the training to set the appropriate expectations for your new employee.

Your training can be presented in a printed format or even better, online in a separate training website. If you would like to learn more about how to develop a systematic, online training program, give SDB a call. We’ll even let you take a peek at ours.

By | 2012-11-06T15:14:38+00:00 November 6th, 2012|Advertising, Marketing, Sales, Uncategorized|0 Comments

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