The Man Friend and I *finally* got to go to Seattle! It was a wonderful relief from the Texas summer heat. The Emerald City is well known for being the birthplace of Starbucks, grunge music, and Jimi Hendrix. We couldn’t wait to experience its culture for ourselves. While we were there, I was awestruck at how mobile the city is in reality. Not just through transportation, but how easily local businesses make themselves available through mobile marketing. So I ask…is your business really mobile friendly?
Real World Examples From Seattle
Unless you’re a business owner or work for an agency like I do, it’s often difficult to identify when you’re being targeted for marketing. Here are some great, real world examples of how Seattle is doing mobile marketing the right way:
- Uber and Lyft are EVERYWHERE! – With minimal parking available, having an at-your-fingertips ride is pretty phenomenal (hey #ATx, you know allllll about this!). The Lyft drivers were great about personalizing the experience. Little phone charger cables, mints, and mini water bottles were great touches.
- Easy peasy dinner reservations – The Man Friend and I have a few rules when we travel. One of the biggest is that we won’t eat food if it’s something we can get at home. Dinner reservations were a snap for our group of 8-10 with apps like Open Table.
- Find exactly what you need – Need coffee? A quick search will take care of that. Looking for a fun bar? Yelp has you covered. Need tickets for a tour? Just pop on over to their website. Looking for public transportation routes? Google maps make it a snap.
Mobile Marketing Made Magnificent
SDB Makes Business On-The-Go Work For You
How To Make Your Business Mobile Friendly
You already know why you need digital marketing after Kelsie’s blog series. Ali’s series on the Pokémon mobile craze also shed some light on mobility. However, I’m here to share some tips on how you can increase your mobile presence:
- Optimize Your Website – Mobile friendly means just that. Users are able to clearly navigate your site without zooming or flash.
- Google My Business – Make certain that your business has a Google+ and business page. The search giant’s website makes it easy to set up and it automatically populates on Google maps. It also utilizes location services, which is great for customers on the go.
- Create An App – While apps can be pricy and clunky, medium-sized businesses can see an increase in traffic once they release an app.
- Ask For Reviews – In large metroplex areas like Seattle, reviews reign supreme. Yelp, Google, TripAdvisor, and Open Table are excellent ways to promote your business. They’re often free, without a lot of muss and fuss.
- Don’t Forget Your Customers – Going mobile doesn’t mean forgetting about the face-to-face. Providing availability, flexibility, and convenience doesn’t mean throwing customer service out the window. Make your customers feel appreciated.
If you have any concerns about your mobile presence, SDB can help! We’re well versed in making sure your company is available to those on-the-go. Let’s face it: these days, that’s pretty much everyone! Whatever your business, the SDB team can help take you to the next level.