Internet Advertising In Austin 2017-04-17T20:00:33+00:00

INTERNET ADVERTISING IN AUSTIN

Internet advertising in Austin is the best way of marketing your Austin business. You may be located in Austin, but Internet advertising is an excellent way to reach local customers and even beyond! While it may involve components such as content creation, search and display advertising, social media, and email campaigns, the way your business utilizes internet advertising is completely unique. Find out more about the components work together to make sure you’re found and chosen online!

WHAT IS INTERNET ADVERTISING?

Internet advertising is exactly that, advertising on the Internet. It’s utilizing the technology that your customers are using to advertise your business. While the term itself seems simple, trust us when we say the process is anything but. There are different parts of this Internet advertising puzzle and it takes tactical strategy to put it all together and make it work for your business.

CONTENT CREATION

The most vital part of any Internet advertising plan is an awesome website, optimized and easy for your visitor to use. Think about it…you have to have somewhere to direct this online traffic! Creating content for your website will not only aid in boosting the search engine rankings, but it is an excellent way to provide fresh, relevant information to the people who are finding you online!

SEARCH AND DISPLAY ADVERTISING

Advertising on Google’s Search and Display Networks is the best way to not only be found by your customers, but to build an awareness of your brand. Search advertising puts your online presence in front of a person who is searching for your product or services. For example, you’re a plumber and want to be found when someone searches plumbing services in your area. Search advertising is one of the best ways to put your information directly in front of that person.
In comparison, display advertising is used to put your ad on sites that are similar or relevant to your own. For example, you’re a real estate agent wanting to build an awareness of your company. You can use display advertising to place your image or logo and contact information on sites such as Houzz, HomeAdvisor, Realtor.com, etc. All sites that are similar to your service. Cool, huh?

SOCIAL MEDIA

Think social media is just for sharing pictures of your grandkids? Think again! If your business is not on social media, you’re missing out on a huge opportunity to connect with your customers. Social media is more than just a way to share information and utilize an advertising platform. In fact, it’s one on the most frequently used review platforms! Think about it, when people are happy – or mad – they take to social media. You need to be there to respond.
You may think, “why on earth would I want to be on social media for people to get mad?” To give yourself the opportunity to make it right with your unhappy customers! In fact, “make it right” where people can see it online! This move can actually benefit your business so that when someone sees a negative review, they also see that your business reached out to the customer to resolve the situation. People want to do business with businesses who care about their customers. Social media is the perfect way to show just that.

EMAIL CAMPAIGNS

Hang with me here. Believe it or not, email is one of the best ways to create a top of the mind awareness of your brand to your customers. In addition to creating this top of the mind awareness, email marketing is yet another way of communicating with your customers. After capturing the email address of someone who submits a form on your site, you can now provide that person with current offers, recent blogs, contact information, etc. straight to their inbox!

EXCEPTIONAL MARKETING

At SDB Creative Group, we are in the business of creating exceptional Internet advertising in Austin. One of the ways we do this by implementing strategic, specific online plans for our clients. We will ensure you’re found and ultimately chosen by your target audience. We’d be happy to tell you more!

Contact us today!

Want to know a little bit about SDB and our Internet advertising in Austin?

Find out more here!