What is inbound marketing?
At SDB, we’ve made it well known that we are onboard with inbound marketing. Why? Because it works.
But what is it? And how does it work? Let’s dig deeper…
Inbound marketing is the set of marketing activities that bring leads to you, as opposed to having to go out and get them. Inbound marketing gains the attention of your visitor through quality content that the visitor finds to be relevant, helpful, and interesting.
Why use inbound marketing?
Since 2006, inbound marketing has been one of the most effective marketing methods for doing business online. When implemented properly, inbound marketing can grow your business by transforming visitors to your website to closed sales.
What are the stages of “inbound methodology?”
The stages of inbound methodology are the set of four marketing actions used to convert visitors into happy customers. These four actions are attract, convert, close and delight. The concept behind inbound methodology is providing content that appeals to precisely the right people, specific to their stage in the inbound methodology.
How long does it take to see results?
Inbound marketing is about publishing the right content at the right time, thus leading visitors through the stages of the inbound methodology. This process varies from business to business, so there is no definite answer to when your business will see results. However, a rule of thumb is: if you can’t devote at least 6 months to correctly implementing an inbound marketing plan, then you can’t expect to see business growth in terms of sales.
What is a buyer persona?
A buyer persona describes your target audience by representing a semi-fictional character of your ideal customer. To develop an accurate buyer persona, market research such as demographic information, behavioral patterns, and specific goals, must be done.
What is HubSpot?
HubSpot is the all-in-one marketing software used to implement an easy, effective inbound marketing plan.
What is a call-to-action?
A call-to-action is a button or link that a visitor clicks that directs them to a landing page. A call-to-action usually has encouraging words such as “download here” to receive an offer. It is critical for a call-to-action to be both visually appealing and enticing to a visitor.
What is a landing page?
A landing page is where the offer in a call-to-action is fulfilled. On a landing page, a visitor will submit a form with their contact information in order to be able to download the offer.
What is an offer?
An offer is something downloadable that is of value to your visitor. Offers come in many different forms such as eBooks, White Papers, Checklists, Calculators, etc. Each offer should be specific to the lead’s position in the inbound methodology.
How do I create an offer?
Ask yourself the question, what do my customers want? An offer is about providing incentive for a customer to further investigate your business and the product/service you provide. From there, it is about putting your offer in a downloadable format that is easy to read and fulfills the expectations of your new lead.
What is a thank you page?
Most importantly, a thank you page delivers the promised offer and thanks the new lead. A thank you page can also include another call-to-action, the opportunity to connect socially, or a link to the business’ most recent blog posts.
Hopefully, this answers some of your questions about the newest form of marketing, but if you ‘d like to look into it a little more yourself, download our FREE eBook by clicking HERE or on the image below.