In continuing our SEO how to guide, today we are covering internal links and why they are essential to your SEO.
(If you haven’t the slightest clue about SEO, don’t worry! Just catch up here.)
So far, we’ve defined SEO and told you a little bit about how it works. We’ve also discussed mobile capability and how it affects your search engine results. Today, we’re digging a little deeper and getting just a little more technical with internal links.
According to Moz, internal links “are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.”
So, those links I included at the beginning of this blog? Yep. Those are internal links.
Internal links are basically useful for 3 SEO reasons:
1. They provide a type of “information hierarchy.”
2. They enhance user experience, allowing them to easily navigate a website.
3. They spread ranking power throughout a website.
To show up on search engine results, your website has to have a crawlable link structure, meaning a structure that lets algorithms browse the pathways of a website. This crawlable link structure ensures those algorithms find all the pages of a website. Internal links ensure that those algorithms find the pages of your website quickly and easily.
Maximize Your SEO
Internal links may be crucial to SEO, but that’s not all! There are many factors that play into your website showing up on search engine results. Tomorrow, we’ll be looking into getting on Google Plus to further maximize your SEO. So, stay tuned, there’s still more SEO info to come!
If you’d like to get started on optimizing your website for search engine results, we’re ready! Contact one of our SEO experts by submitting the form below. We’ll tell you how your website ranks among your competitor’s and what you can do to improve its’ performance.