Last, but certainly not least, to wrap up our SEO How To Guide, is optimizing the content on your individual website pages.
Okay, first we’ll break that down. Content on your individual pages is essentially the text (including headings) and images that is on your page. Content optimization means we are bringing it to the necessary SEO standards that will get your website page found.
Achieving Content Optimization
The easiest way to optimize your content is with a tool on your website that is mean to specifically optimize website content. For example, install a plugin (we like Yoast) that automatically examines your content and gives it a red, yellow or green light for SEO. Doesn’t get easier than that, right?
Basically an optimization tool measures several SEO factors including keyword usage, alt and meta tags, meta description, internal links, title, etc. But it’s not exactly necessary for you to know the ins and outs of the tool itself. All you have to do is install the tool, have it crawl your page, and make the changes it tells you are necessary. For example, if the tool shows you that your SEO ranking is yellow and that you need to add another image with a certain alt tag to achieve a green SEO rank, then that’s what you need to do. It’s as easy as that!
Algorithms read individual pages on a website to send a searcher to the correct page on your website. For that reason, it is important that each individual page is optimized. And with the tools available today, it’s not hard to do! But, if you need help with your SEO or showing up on the first page, feel free to contact us. SEO is one of our (many) specialities. Submit the form below to have someone contact you!