If you haven’t heard it before, the term may be a little off-putting. You may be intimidated by the thought of it, but we’re here to tell you…don’t be scared!
Digital marketing is the NEW way to market your business (don’t let “new” scare you, either). It’s the BETTER way to market your business that will drive qualified leads and generate sales. It’s bringing people TO you, as opposed as going to them.
Sounds nice, doesn’t it?
It is. You can grow your business using digital marketing because it’s what people want these days. Essentially, you are going where your customers are (Facebook, Google, Pinterest, etc.) in an attempt to EARN their attention. One of the ways you can do this is through a PPC campaign.
PPC, or Pay Per Click, is online advertising in which you pay per click you receive. You can set a budget for a certain time period, and your budget decreases as your ad generates clicks. One of the best places to run a PPC campaign? Search engines, especially Google.
Google is the most widely used search engine, so why wouldn’t you advertise on it? Of course, SEO is a vital component to search engine results, but running a PPC campaign through Google AdWords is an excellent way to be sure you’re found when a customer is searching for your products or services.
What does it take to run a campaign in Google Adwords? Well, we have a blog series to teach you how. Essentially, you must not only have a thorough knowledge of who your target is, but you have to have the thorough knowledge on HOW to attract them (within a Google AdWords dashboard).
Now might be a good time to tell you that using Google AdWords is not something everyone can do. In fact, there’s a special certification for that…
BUT, when it comes to digital marketing and running PPC campaigns, we know what we’re doing. Leave the hard work to us and trust the experts to grow your business using digital marketing.