There is such thing as too much of a good thing. However, I find this a bit hard to believe in some cases…there is never such thing as too much vacation. Just kidding (kind of). These words of wisdom can also help you to balance your marketing efforts. Read on for more tips!
The Law Of Unintended Consequences
One of the most helpful digital marketing tools is the use of retargeting advertising. Essentially, these ads are triggered by website visits and show visitors an ad from your business after they leave. For example, if you look up fine china for a friend’s gift registry, you may see an ad for the same product on a different shopping website. These ads can be helpful in reminding a customer about a potential purchase, as consistency and frequency are part of the marketing equation.
However, this can also easily backfire if your retargeting ad shows too much. When these efforts become intrusive and awkward, there is a big chance buyers may lose interest in your company.
Hey Email Campaigners: I’m Talking To You, Too
Additionally, the same can be said for email marketing campaigns. If you read my blog on my near-overdose of holiday marketing, you know that I love a good sale. However, I do not like being inundated with 50 of the same email selling the same product in a 24 hour period. PERIOD! It’s important to know how to strike the right balance of sharing your content and adjusting the frequency as to not scare off (or annoy) your customers.
Don’t Confuse Excess With Success
Pouring money into your marketing isn’t what makes for great marketing. It’s budgeting your funds into the right channels for marketing that yields results. Choosing to spend money just to say, “I spend [fill in the blank amount of money] on marketing” isn’t going to mean more clients. The purpose is to find the sweet spot of what you’re spending meets with the optimal sales. Don’t know what we’re talking about? Let’s chat.
And Finally…There’s No Excuse For Bad Service
No matter how frequently your ad appears, how many people notice your product, or how much your budget may be (repeat after me): nothing makes up for poor customer service. Genuine appreciation and concern for your customers and their experience with your business + great marketing = positive results.
Your marketing efforts will be enhanced with good reviews and positive recommendations. And that, my friends, is the best kind of marketing you can ask for as a small business owner.
We love to talk marketing. If you’re interested in finding that “sweet spot” I mentioned, shoot us a line or give us a call today.