This week, I’ve been telling you just how Internet marketing works. Because to really trust that something is going to work for your business, you should have a clear understanding of what it does and why.
If you’ve missed Parts 1 and 2, catch up here!
I’ve discussed the concept behind Internet marketing…but what are the tools we use to make it happen?
Glad you asked. That’s what we’re talking about today! Read on.
Being Found Online
You have probably heard about how important “being found online” is. Why? Because that’s where your customers are looking. And if that’s where there looking, that’s where you need to be!
Be Found Online!
It's where your customers are!
But being found online takes more effort than you may think…and the tools required to do so aren’t always “user friendly.” The biggest part of your Internet marketing strategy is your website. Your website has to not only be appealing to human visitors, but it has to be appealing to search engines (Google, Bing, Ask, Yahoo, etc.) as well. Of course, a lot of the “human appeal” has a lot to do with text and images. The “search engine appeal” is found in the backend of your website…meta descriptions, keywords, alt tags, headings, etc.
The search engine appeal could be considered more important than the human appeal, given that your website actually has to be found to be enjoyed by visitors. Search engine optimization is critical.
If you’re looking to achieve visual appeal and SEO, consulting a professional (that’s us) is your best bet. To be honest, achieving SEO is a science. We have the available tools to make sure the SEO behind your website is operating at an optimum level…and that you are being found online.
So get in touch with us by submitting the form above! Trust us, you’ll be glad you did!