It’s about time! We’ve made it to advertising as we NOW know it.

Marketing in 2015

Effective marketing in 2015 consists of several critical components:

Website

Your website’s function and visual appeal is critical if you want it to produce qualified leads. For a website to be attractive, it needs to be visually appealing, user-friendly and provide helpful, relevant information. Being mobile is also a must-have for any website.

Content Creation

“Blog” articles make your website interactive by providing insight on specific topics through the words of a writer. Not only do blogs provide insight, but they also help to establish credibility and ultimately build a relationship with your website viewers.

Online Advertising

Okay, so you have awesome content on your website that will convert any visitor who sees it. But, they have to see it. To complement the content you’ve created, an online advertising plan should be included in your marketing efforts.

Email Marketing

When done the right way, email marketing, while not a new concept, is a vital part of your business’ inbound marketing mix. It is about providing those people who have reached out to you, whether by visiting your website or through social media connections, with valuable content that is relevant to them.

Marketing In 2015

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Social Media

Social media has revolutionized the way we communicate. Customizing your social media platform will ensure you are attracting new customers at the right time and at the right place. Whether it’s through a post, a tweet or a pin, make sure your message is communicated to the people you’re trying to reach. There are various social media platforms (Facebook, Twitter, Google Plus, Instagram, Pinterest, etc.) that are used for social media campaigns. The platforms your business uses should be specific to your business.

What Works & What Doesn’t

There’s no doubt that marketing has come a LONG ways. Marketing in 2015 would be entirely unrecognized by people in 1970. However, you’d be surprised how many businesses are still using marketing and advertising practices they began using when their businesses were first created…

And we hate to break it to you, but that doesn’t work anymore.

At SDB, we see ourselves as a full-service marketing extension of your company. We want to provide your business with a customized marketing plan that will not only out perform your competition and increase sales, but will far exceed your goals and objectives. Gone are the days where you will have to answer to hundreds of advertising salespeople. Additionally, our in-house creative services ensure fast turnaround and efficient communication for our clients. Whether it’s by implementing a new marketing program (one that brings you into 2015) or designing an extraordinary website, we take your worry out of marketing. Your focus should be on the success of your business. That’s where ours is!

By | 2015-06-26T08:00:14+00:00 June 26th, 2015|Advertising, Inbound Marketing, Uncategorized|0 Comments

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