You walk down the street to get your mail, or better yet, you notice someone has stuck something to your front door or tucked it under your mat. OR, even better, someone has placed a flyer under your windshield wiper (and of course you don’t notice it until you’re already driving…maybe it will just fly off). If you don’t open the “junk mail” or read the flyer that has been inconveniently placed, it becomes part of the 44% of direct mail that never gets open. As a business, are you wasting valuable marketing dollars on something your consumers consider trash?
Numbers Don’t Lie
Face it. No one likes being interrupted by an ad or disturbed from a cold call. In fact, 86% of people entirely skip television ads. Consumers today want helpful, relevant content. And that’s just what inbound marketing provides. Inbound marketing earns the attention of the consumer by supplying them with interesting content, specific to their individual need and place in the buying process. Finally, marketing people want, and more importantly, marketing they need!
Let’s look at some statistics. 77% of Business-to-Consumer companies report that they have acquired a customer through Facebook. 65% of Business-to-Business companies report that they have acquired a customer through LinkedIn. 57% of the companies with a blog have acquired a customer from a blog post. Without question, inbound marketing is the new way to generate leads. And when done correctly, can lead to significant revenue growth. Are you harnessing the power of inbound marketing?
Old vs. New
As a business, you need to build relationships with your clients. And what better way to do that than to go where they are? The Internet. By providing your customers (both existing and potential) with relevant, helpful information catered specifically to their search, you can build that client relationship and create a top-of-the-mind awareness in the mind of the consumer. So rather than running after them, they will be running after you. That’s the difference in outbound and inbound marketing (old vs. new). Inbound marketing is all about attracting the consumer to you. As a business, it is important to think in the mind of the consumer as opposed to thinking as a business. For example, as a consumer, do you enjoy reading the pieces of direct mail covering your kitchen counter? Probably not.
Inbound marketing is vital to the success of any marketing plan. So, if you’re a business looking to grow your business (and make more money), then you should begin an inbound marketing program today. Start now by downloading our FREE eBook by clicking HERE or on the image below.