It’s essentially part of my job description, since the content strategists at SDB are Google Adwords certified, but what exactly does it mean?
Whenever you “Google” something (let’s say the term, “advertising agencies midland” for example), the first few listings that appear are Google ads. See below.
You see that little green square that says “Ad?” Yep, that indicates that it’s an ad placed by Google.
Google advertising is a very important part of inbound marketing. It’s placing you directly in front of your customers whenever they search for you. As opposed to you having to go out and find them, they are finding you.
But, how does one go about advertising on Google?
Want To Be "Googled?"
Well, it’s not quite as easy as it may seem…
First, it’s important to note that you cannot run Google ads without an optimized website. After creating a website, you must create an account in Google Adwords. You don’t have to be Adwords certified to run ads in Google, but it is certainly helpful if you want to know what you’re doing.
Now onto the details.
After you have your Adwords account, you then create ad campaigns and the corresponding ad sets within those campaigns. Ad sets typically go along with your products or services. For example, say you’re a fruit stand that sells apples, bananas, and oranges. You would want an ad set for each one. Each ad set needs to contain keywords that are specific to the search of your target customer. How do you know which keywords to include?
Keyword research, of course!
That means you find out what your customers are searching, according to the search terms report within Google. Based off that, you begin to build your Google advertising strategy, adjusting monthly budgets and bid adjustments.
As you can see, advertising on Google involves much more than you may think. In fact, it’s more of a science! But lucky for you, we are SDB Adwords scientists and ready to help you with your Google advertising strategy and placement. We’d love to tell you more…
…contact us today by submitting the form above!