Not only has the world of marketing completely changed to primarily online advertising but so has the medical world. Everything from doctors using computers for our visits to medical records being centralized via an iCloud. But medical care is going one step further.
Let’s take American Well for example.
Let me explain. Let’s say you are home sick with a sinus infection. You don’t want to waste time setting an appointment and physically going to the doctor to get your next prescription. Welcome to the idea of Online Doctors. Here’s how it works :
- You enroll in the program. Your medical records are stored.
- Then you select from a selection of doctors from all over the country. You could choose based on location, ratings, backgrounds, the list goes on.
- Simple as that, you see a doctor via an online meeting. You see them, they see you. These doctors can review your history, answer questions, diagnose, treat and even prescribe you medicine!
The idea is simple and saves you time on your medical visits. Those who are located far from city life and a good doctors offices can now jump online and see their doctor from the comfort of their own home. Those who may not be able to leave their home due to medical issues can simply see a doctor. Those who just a have a questions can have it answered right away without having to wait in a long line. The benefits keep coming.
Here’s the catch, how could that possibly work? The doctor is not physically there to insure your symptoms. How can that be an accurate diagnosis? Even though they can only diagnose a small pool of sickness, this process seems to be a trial and error period. Time will tell.
But while I still have your attention, lets relate this back to marketing 🙂 To all those old school companies still stuck in the ways of outbound marketing (billboards, phone books, commercials not being seen or scheduled at the right time) this is a wake up call. Just like the ever-changing world of medical appointments, online marketing is changing as well. Make sure your business is always in front of the consumer. Making it easy for them to find you from the comfort of their own home.
Times are changing, so should you. Give SDB a call today to see what we can help you with!