TV is undergoing a revolution, and the Golden Globes proved it. There were no honors for the Big Four broadcast networks — ABC, CBS, NBC and Fox. The broadcaster who won biggest was the fifth network, The CW, with Jane the Virgin. Amazon took home their first win with Transparent, beating out HBO’s Girls and Netflix’s Orange is the New Black.
The Golden Globes Make A Statement
This year’s Golden Globes made a strong statement about TV as we know it. Netflix’s original House of Cards’ leading actor, Kevin Spacey took home a Globe as best actor in drama. Showtime’s The Affair, which debuted in October, scored wins as best TV drama and best dramatic actress for star Ruth Wilson.
So how exactly is this revolutionizing the way we watch TV. It proves what we’ve been saying all along. We are an “on demand” society. Watching what we what, when we want, how we want. As a society, we no longer consume TV in the traditional way (broadcast networks). We are using modern technology to stream the shows we want to the devices we use. TV is changing for some of the most powerful players in the industry. And guess what?It’s changing for you as a business owner, too!
So, what’s the best way to get your business noticed in our “on demand” society? Online. Inbound marketing is marketing with a magnet, not a sledgehammer. It’s marketing people want to see, marketing that is relevant, interesting, and entertaining to your market buyers. This type of marketing consists of social media, online advertising, blogging, emailing, and the nurturing of this marketing system. Be relevant in today’s society and get noticed. Are you ready to learn more? Fill out the form below to get started!