If you’re one of the ones who want to wait for your turkey to digest, before sipping on the Christmas Egg Nog you’re not too late to use social media for your holiday marketing. Holidays mean good time, family, friends and good cheer, but for retailers the holidays are a much bigger deal! Social media can support your company’s objectives by boosting your marketing efforts and put your brand in front of customers at the time of year they are focused on shopping. Take a look at this list of Holiday Shopping Opportunities all designed to boost the impact social media has on your goals.
Holiday Social Media Tip 1
Your customer’s lives get busy around the holidays, just like you. Be sure to monitor your social media schedule to account for time change, late night events & on-line shopping. Change up your posting routine and take note of engagement.
Holiday Social Media Tip 2
Showcase your company’s holiday spirit by updating your social media presence. Add consistent holiday images to your website as well as your Facebook cover photo, Twitter backgrounds, Google + images and others.
Holiday Social Media Tip 3
Get targeted for more relevant content. Help customers see the right posts with Facebook Page post targeting options. Promote holiday events in individual cities or share tailored holiday gift guides and ideas.
Holiday Social Media Tip 4
Put your best images forward. With 300 million photos uploaded to Facebook every day and other image based social networks you know beautiful images is the best way to engage audiences. Create a holiday gift guide with a Facebook Tab to showcase gift ideas.
Holiday Social Media Tip 5
Don’t forget Pinterest for the holidays. Add an inspiring board for family traditions, decorating or a gift idea board.
Holiday Social Media Tip 6
Countdown the holidays with a daily give away or a special on gift ideas.
Holiday Social Media Tip 7
Get social with e-mail. Email marketing during the holidays can really drive e-commerce purchases. Why not include tweets or snippets of reviews that showcase real customer feedback on products with the e-mail. Again, this is where your great images pay off.
These are just a few suggestions to make social media work for you during the holiday season. Remember; don’t let your extra time and planning go to waste but not tracking your work. Keep notes of what worked and what didn’t for the next years planning. If you need some help, give SDB a call for all your social media needs.
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