Twitter is a really powerful social network. It can be used to attract visitors to your website and convert them into leads, people interested in what your business has to offer. In just minutes a day, you can generate leads through Twitter!
How To Generate Leads Through Twitter
1. Create An Awesome Tweet
To begin creating an awesome tweet, optimize your tweet for lead generation. Keep it simple (avoid too many @mentions and #hashtags, as these can be distracting) and eye catching. Create a clear action for people to take.
2. Target Your Tweet
First, use four factors to target your audience: keyword (relevant terms people are talking about), interest, geography, and gender. You want to create a tweet that specifically identifies with who you are trying to target.
3. Set Up A Lead Gen Card
Develop/create a description, image and call to action for a “lead gen card.” This card is basically a type of call to action that shows up in a Twitter stream. Lead gen cards are available to create within Twitter and have been proven to be extremely powerful.
4. Conversion Tracking
Utilize Twitter’s conversion tracking feature to see which specific tweets are converting leads. With conversion tracking, you can find out which tweets are working and assess individual tweet performance.
5. Analyze Twitter Data
It is important to assess campaign data, conversion data, card data, and tweet data to see an overall picture of Twitter performance. Look at the data and see where you can improve. Scale up the tweets you find to be most effective.
Social Media Is Powerful
Twitter, and social media in general, is extremely powerful when it comes to marketing your business. Not only can you generate leads through Twitter, but qualified leads can be sent straight to your business with AdWords, Facebook, LinkedIn, and more! However, following up promptly witht these qualified leads is essential. Would you like to know more about how to generate leads through Twitter or any other social media? We’d love to help! Give us a call at 432-218-6736 or fill out the form below!