First of all, let me apologize for the harsh tone of this blog post. But please don’t make this small business social media mistake!
I love to support local businesses. When given the choice between some big chain or brand and a local business, I’ll always choose local. It makes my heart happy to think I’m supporting a person or family as opposed to some big name or board somewhere.
My reason for telling you this is that I was recently followed on Instagram by a small local business. Of course, I know the power of social media and respected this guy for reaching out. So I followed him back, hoping to learn a little more about his business. In fact, I’m always in need of the service he provides, so I was excited to follow him.
From the time I followed him back to right now (a whopping 72 hours), this man has posted 18 times. I have not posted 18 times in the past year.
Let me make something clear. Person or business, I don’t want to see 18 things from you in 72 hours. I don’t care if you are Kim Kardashian (I love me some Kardashian), I don’t want to see an excessive amount of you in 3 days. I don’t mean to be harsh here, it’s just the simple truth.
Not only was it just this excessive posting, it was the content of his posts. Every single on of them were projects he had completed. Yes, I did have an interest in this man’s business or I wouldn’t have followed him back, but not that much of an interest. I want to follow a business that provides content that I will enjoy, not just self promotion!
Here’s the thing.
Every business needs a social media presence. Your customers need to be able to find and communicate with you on the platforms they use. This guy obviously understood that.
However, like with all the good things in life, moderation is key.
If he had posted once or twice, shoot, I’ll even give him 3 times, in 72 hours, I would have been happy. In fact, I may have actually looked into his business like I had planned to! But this poor guy got an unfollow from me. And quite honestly, he left me with a bad taste in my mouth.
Needless to say, I won’t be looking into his business because his Instagram presence annoyed me. As a small business owner, please don’t make this small business social media mistake.