For the same reason you need a dentist. Or an accountant. Or a plumber. Because they’re experts in their field. When it comes to marketing, there are plenty of things you can do for yourself. However, to benefit from the full impact of your efforts, it requires a team of experienced professionals. There are a lot of intricately moving pieces to effective marketing and advertising – and SDB can make those run smoothly.
Think of it as hoping versus waiting. With traditional marketing efforts, you hope that someone sees your commercial or billboard. Inbound marketing is a matter of waiting, as it’s tailored to make people come to you. It’s a more “hands-off” approach. Instead of trying to appeal to everyone, you’re appealing to people who already want your product. It’s much more effective.
There are several reasons: (1) almost everyone is on some form of digital channel, whether it’s search, social media, or YouTube. (2) it’s shareable. Instead of driving by a billboard at 70 mph trying to write down a phone number, users can save your ads or posts to share later. (3) it’s fixable. Noticed a mistake in your phone book advertisement? Too bad. With digital, you can correct it with a few clicks.
With over a decade of advertising and marketing under our belts, we’ve seen huge changes in the industry. We strive to stay on top of the latest and greatest when it comes to getting our customers’ names in front of people. In addition to the most recent digital trends, we also have experience in traditional media, as well.